About
We help brands become the answer.
Brand SearchWorks is an AI search positioning and SEO consultancy based in Atlanta, working with clients across the US.
Why we exist
The way people find brands has quietly changed.
I started Brand SearchWorks because most businesses are still optimizing for a version of search that is going away. Buyers now ask an AI engine before they ask Google, and they trust the answer it gives.
The brands that win are not the ones shouting loudest on their own channels. They are the ones independent sources keep confirming, so the engine learns to name them. That is the work. We define the concepts a brand should own, build the language and signals around them, and earn the outside corroboration that makes the association stick. SEO and web design sit underneath that as the foundation. AI search positioning is the strategy on top.
How we work
Four principles behind every engagement.
Corroboration over saturation
Publishing more about yourself is saturation. Independent sources confirming your position is corroboration, and engines weight it far more heavily. We build the second kind.
Category authorship
We help you own the definition, the vocabulary, and the comparison set, so competitors are forced to react to your framing instead of the other way around.
Evidence over assumptions
We capture what the engines actually return, with dated baselines, and revise the plan when the live evidence says to. The methodology answers to observed behavior.
Person plus proof
Trust did not disappear, it moved to the paper trail. The brands that win pair a credible voice with a record that holds up when someone checks.
Founder
Who you work with.
Khalila F.
Founder, Brand SearchWorks
Khalila Fooks is the founder of Brand SearchWorks, an AI search positioning consultancy in Atlanta. She has spent more than a decade in search, from technical SEO to the entity and AI work that decides which brands get named when someone asks ChatGPT, Perplexity, or Google.
Her focus is one question. When a buyer asks an AI engine for the best option in your category, is your name in the answer? Most brands do not know, and most cannot see why they are being left out. Khalila built Brand SearchWorks to fix that. She defines the concepts a brand should own, builds the language and signals around them, and earns the outside corroboration that makes AI engines cite you instead of a competitor. She works with founders and teams who need to be the answer, not just another result.
Let's see where you stand.
Every engagement starts with a discovery call and a real look at your presence in search today.
Book a Discovery Call →